Threesixkey - Buy, Scan, Win ROI Calculator

What is this calculator for?

A Buy, Scan, Win program is often seen as a simple cost. This calculator will help you:

Understand the ROI of your current program (The Cost Center view).
Simulate how a Full-Stack system turns it into a revenue-generating system by increasing units per purchase and valuing your 1st-party data.

Step 1: Your Program Investment

Enter the total costs for your Buy, Scan, Win program.

Strategy, Creative & Tech Build ($)

Media & Acquisition Spend ($)

Total Cost of Prizes & Fulfillment ($)

Step 2: Your Program Performance

Enter the results you are currently tracking.

Total Valid Receipts (Participants)

Total Emails Collected (Leads)

Price per Unit of Your Product ($)

Average Units of Your Product per Receipt

Target Units per Receipt (with Gamification)

Your Analysis is Ready to be Unlocked

Enter your email to receive your personalized ROI analysis and see the 2 critical value sources your program is missing.

Your Buy, Scan, Win ROI Analysis

Visualizing Your Return (ROI)

How much value you generated for every $1 spent.

Loss (Below Breakeven)

Baseline Revenue

Sales Uplift

1st-Party Data Value

Standard Program ROI

Full-Stack ROI

Baseline

Uplift

Data

Standard Program ROI (The Cost Center)

Total Participants:

Avg. Units per Receipt:

Baseline Revenue:

Baseline ROI

Our Analysis: The Standard View

This is the traditional way to see a Buy, Scan, Win program.

Your investment of only brought in in sales (based on units per receipt). This looks like a net loss.

This view is incomplete. It misses two key sources of value:
1. The potential to sell more units per receipt.
2. The future value of the customer data you collected.

Threesixkey Full-Stack ROI (The Revenue System)

Target Avg. Units/Receipt:

Total Program Revenue¹:

+ 1st-Party Data Value²:

Total Generated Value:

Full-Stack ROI

Our Analysis: The Full-Stack View

Here is how we find the hidden profit in your program:

We Sell More Products (Uplift): By setting a target of units per receipt (vs. your baseline of ) using gamification, your program generates in new product sales.
We Build a Data Asset: You didn't just get emails, you got shopper profiles (what/when/where they buy). This data is an asset worth (at a conservative $10/lead).

Conclusion: Your investment was not a cost. It was a profitable system that generated in total value.

¹ Total Program Revenue is calculated using your 'Target Units per Receipt' goal.

² Based on a conservative $10 CPG industry value for a 1st-party lead with purchase history.

Your Buy, Scan, Win program has hidden value.

You've already done the hard part. Let Threesixkey build the system that captures the full-basket data and turns your cost into a profit.

Book a 15-Min Demo to Plug Your Data Leaks